Why the Radiologist Should Be on Social Media

Radiology and romance isn't a typical combination, much like an exciting social presence isn't something that typically goes along with the field. In fact, many healthcare professionals avoid social media and miss out on its many benefits. (It is important to distinguish between business and personal use of social media, however.)

An opinion piece in the Journal of the American College of Radiology recently offered several good reasons why radiology program leaders should embrace social media. Read the full story on the Journal’s website.

So, why should radiology leaders use social media?

1. Participation in lifelong learning

Social media helps radiology professionals to share information, from keeping up with regulatory policies to seeking out academic materials. Professionals can also learn about continuing education opportunities and conferences.

2. Marketing and recruiting

Platforms like Twitter, Facebook, and LinkedIn offer an opportunity to reach millions of users. Social media can be a cost-effective way for radiology program leaders to promote their practices and share job opportunities.

3. Professional networking

Platforms like Twitter offer a quick, simple method for contacting peers, leading to new introductions and collaborations. Thanks to social media, relative newcomers in the field can contact more established individuals to gain their insight.

How can healthcare leaders use social media correctly?

Social media can’t help if you don’t use it the right way. Here are a few things radiology program leaders should keep in mind:

  • Decide on a specific goal for your social media.

  • Consider using paid posts, not just organic.

  • Start with just one or two social media platforms to avoid getting overwhelmed.

  • Make sure you understand your organization’s marketing and privacy policies and follow them on social media.

  • Never share someone else’s content, including pictures, without credit.

  • Ensure that no personal health information can be seen in anything you post.

Social media is one of several tools you can use to help your team improve engagement and communication. Novarad’s suite of innovative solutions can also help take your radiology practice to the next level. Contact us for more information.

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