Why the radiologist should be on social media, pt. 2

Love it or hate it, social media is hard to avoid. Radiologists in particular have used it for education and research, mentorship, thought leadership, and branding and marketing for their practices.

Did you miss part one? Read it here.

What social can do for you

Social media is especially valuable for radiology leaders who want to participate in conversations that affect their field. For example, as the use of artificial intelligence expands, many radiologists are defending their roles--often with social media.

To find out how radiologists can benefit from social media, a group of researchers looked at several different social media platforms to compare advantages and disadvantages. Here are some key takeaways:

  • For sharing educational content, such as cases and videos, LinkedIn, Facebook, Twitter, and Instagram are all good options.

  • However, YouTube is supreme when it comes to sharing educational videos, from lengthy lectures and case conferences to brief instructional videos.

  • On Twitter, the use of hashtags can help facilitate “Tweet chats” and organize global communities around specific topics.

  • For professional development, radiologists may consider a LinkedIn profile that provides specialized content.

  • Social media in general can encourage collaboration and sponsorship by connecting people across the globe, and ResearchGate is great for sharing and finding information.

  • Patient privacy and HIPAA regulations can be challenging for social media, so take care to de-identify any patient images and data used online.

  • Check copyrights for any material you share or download through social media.

  • Clinicians should also be careful to maintain personal-professional boundaries when using social media.

The research was led by BradleySpieler, MD, of LSU Health New Orleans School of Medicine. Check out the full article on social media in Academic Radiology.

Social media is one of many ways that radiologists can leverage technology to advance their knowledge, their practices, and their careers. Looking for other ways to transform and streamline your radiology practice? Check out Ncompass, the enterprise imaging solution by Novarad, or contact us directly to learn how our solutions can help you.

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