Social Media in Healthcare, The New Tool

Social media is the universal tool of sharing and receiving information. While reading some articles on the power and benefits of social media in the medical field there were some key items worth Mentioning.

Peer to Peer Interaction

Peer to Peer Interaction has three components:

  1. Patients finding peers,

  2. Doctors connecting with other doctors

  3. Patient feedback

Patients Finding Their Peers

25% of patients diagnosed with a chronic medical condition use the internet to find peers with their medical condition. Medical professionals would

Connect with Other Doctors

Two – thirds of doctors use social media for professional purposes. Social media now provides a limitless network for doctors to create a network of likeminded professionals. Expanding your resources for feedback like never before.

Patient Feedback

This is where many medical practices have struggled. A lot of facilities feel if they join Twitter or Facebook it would be pointless due to HIPAA guidelines.

Although HIPAA should always be a concern, your practice can set up effective social media pages. It will allow you to connect to your patients as well as performing outreach to potential new patients. As you’re active on your page and your patients like your posts, or even shares your post that extends to an entirely different pool of people. With over a billion active Facebook users the potential outreach is literally endless.

Share your knowledge

With Patients now using Google to diagnose themselves, doctors can use this to their advantage. There is a lot of misinformation about health on the internet, that continuously circulates online. You can use your social media platform to share legitimate information and disprove the misinformation. 60% of patients trust health-related social media posts from doctors. Use this to your advantage!

Like I mentioned above, HIPAA is still a concern, but not a roadblock. Here are some helpful pointers to avoid HIPAA Violations.

  1. Do not directly address patients through social media outlets, even in general terms

  2. Distribute clear social networking policies to employees

  3. Speak generally about conditions and treatments

  4. Prominently post your policies and procedures on all your social media platforms

For more information, click on the links below:

Top 5 Ways Social Media is Used by Healthcare Professionals

7 Ways Healthcare Practices Can Benefit from Social Media

Capture Real-time Patient Experience Feedback in Imaging

The 6 Benefits of Social Media in Healthcare


Novarad EHS Logo Full Color (1) (3).png
Novarad EHS Logo Full Color (1) (3).png


752 East 1180 South, Suite 200

American Fork, Utah  84003

(877) 668-2723 phone


12 Kingsbury Trading Estate Church Lane

Kingsbury London United Kingdom


+44 (0) 208 205 9500 phone

+44 (0) 208 205 0585 fax


2 Calle A 6-28 zona 10 Edificio Verona, Oficina 502
Edificio Verona, Oficina 502
Guatemala, Guatemala


407 Prestige Tower F. Ortiga Jr. Road
Ortigas Center, Pasig City Philippines, 1605
Phone: +632.661.6161
Fax: +632.661.4334

© 2020 Novarad®