Novarad Corporation was the keynote speaker sponsor for the Health Connect Partners Hospital & Healthcare I.T. Conference in Dallas, TX, Sept. 25-27, 2012. This included the opportunity to address the “providers” and we chose to do it as “Jake and Elwood” (Bob Ahlman and Harold Welch) and “The Penguin” (Vanessa Housel), in keeping with our “No Blues, Just Solutions!” theme.
Because our hospitality suite was such a huge success at the Radiology & Imaging Conference held last May in Miami, FL, Novarad decided to use the same theme for this suite, and it paid off. Novarad was chosen by the attendees, as the best suite overall!
Again, we had “Jake and Elwood” of The Blues Brothers, entertain the guests throughout the evening along with Joey Love of “Blues Guitar” fame.
Prize winners were drawn periodically throughout the event while the guests enjoyed the music along with dessert crepes and coffee.
The next day was the Reverse Expo. The Reverse EXPO is exactly what the name suggests: a reversal of the traditional tradeshow format. The providers (hospital directors, I.T. and imaging center executives, surgery center administrators, GPO executives) man exhibit booths while the suppliers walk the floor.
For suppliers, this unique format creates the optimum environment for networking and building relationships with key decision makers from each participating facility. It also maximizes their time – no waiting around the exhibit hall for providers to visit between sessions – and financial investment – no cost to ship an exhibit system or rent amenities.
For providers, it’s an invaluable opportunity to dialog with industry-leading suppliers, learning about new products and finding real solutions to the challenges they face every day.